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Post-Purchase Emails

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Post-purchase email sequences are the backbone of review collection. These guides cover email timing, message structure, follow-up cadence, and how to build a complete review request email flow that converts customers into reviewers.

Getting started

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Frequently asked questions

How many emails should a review request flow include?

Most effective flows include three messages: the primary request, a follow-up reminder, and a final note. Each message should have a distinct purpose and tone.

What is the best timing for post-purchase review emails?

Send the first request 3-7 days after delivery confirmation. Space follow-ups 5-7 days apart to give customers time to respond without feeling overwhelmed.

Should post-purchase review emails be automated?

Yes. Automation ensures every customer receives consistent messaging at the right time without manual work, while still allowing for personalized template customization.

Find your review capture gap.

Start with a free review audit and see where your Shopify store may be missing post-purchase review opportunities.